Simple key to a successful website
By the time you finish reading this article, you will know what makes an effective website. Working as a professional web designer, I see a lot of websites. What makes a website successful usually boils down to common sense. However, as the adage goes, common sense isn't common at all.
Does this sound familiar?
You click a link and a website appears. Instantly you are bombarded with clutter. You were interested in what they are offering, however, they make it so difficult to find information that you hit the back button and go on to the next site.
Capturing a visitor's attention is hard online. People don't give websites the time of day before leaving for the next, and why should they – there are countless websites online.
So how can you communicate effectively to get your message your across, sell your product or service, or make a reader take action?
Organization plays a big role in the success of a website. Staying clear and focused on your goals and your visitor's goals will help achieve both.
Avoid these mistakes when hiring a web designer
A big part of the solution is preventing the problem in the first place. Watch out for these personalities.
Lacking-the-Skills Designers: The shocking truth, many so-called designers lack skills necessary for effective online communication. As a result, websites they produce seem amateurish and disorganized.
Look-What-I-Can-Do Designers: Don't let designers selling bells and whistles fool you. They'd rather show off their technical and artistic abilities than communicate your message clearly. These designers fail to apply the basic principles of good design, or even common sense. Frequently websites they design have too many items fighting for attention making it hard for visitors to find what they're looking for.
Push-You-Out-the-Door Designers: Words of caution, a lot of designers only concern themselves with getting paid. As a consequence, they'll slap up whatever content you give them on your site instead of working with you to determine and tweak an effective message. Websites by Push-You-Out-the-Door Designers often seem professional upon first glance, but a closer look will reveal a total lack of organization.
You'd have to agree, any one of these scenarios is a recipe for disaster. I've seen designers suffering from all three.
How to literally command your audience's attention
I am a student of the three disciplines of effective web design; design, marketing and programming. This combination allows me to see how the full puzzle fits together, which means a better website for you.
Design: As a designer, I will set the mood of your website. Visitors will know they've come to the right place on entering as the aesthetics of the site will match the tone of your business.
Market: Using my marketing knowledge, I can grab hold of the reader's attention to drive them to acton. I'll analyze your product or service and together we will develop an effective marketing strategy.
Program: To get the gears turning on your website I have studied programming. Programming handles actions on the web, selling products, gathering leads, etc.
Here's your opportunity to get clear about your project
You've been to confusing sites before and you know how frustrating it can be. You want your site to be clear and concise. I currently have time available to take on one new project. Get a free quote and find out exactly what your website needs. You have nothing to loose and you'll gain new perspective from a professional.
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Website Tip
To make an effective website concentrate on the benefits to your visitors. What additional benefit does your company offer?